Combating Unauthorized Online Resellers

Unauthorized resellers are a menace to legitimate on-line sellers. On Amazon, eBay and other platforms, unauthorized resellers confuse buyers, sabotage a company’s brand, post fake reviews, ruin reputation and goodwill, cut into profit margins and disrupt relationships with legitimate authorized resellers. Sellers with established minimum advertised pricing (MAP) policies are particularly vulnerable to these attacks. KJK’s Brand Enforcement Group employs an innovative, efficient and cost effective system to protect companies’ brands and thwart unauthorized resellers. We establish the foundational systems to identify and control the supply chain, protect brand value and eliminate unauthorized resellers. With the power of the DMCA subpoena to identify unauthorized resellers, and a global network of enforcement partners, we can stop unauthorized online sales, protect your brand and increase your bottom line.

Brand Development

Developing a brand involves critical assessment of the availability and enforcement process. KJK can assist in the pre-application screening process, provide availability opinions, and save you money and time retooling brand ideas. Once your brand has been established, KJK is here to increase your brand’s visibility and reach within the marketplace. Companies with established brands need periodic brand audits to ensure that all registrations are maintained. KJK can also assist in licensing your brand to strategic partners to help expand your product’s goodwill, advise on how to build a franchise model as a means of continuing to build a brand and navigate through the legal intricacies of franchise law.

Brand Enforcement

Protecting your company’s name, trademarks, trade dress, and copyrights is crucial to the creation and development of your brand. KJK has extensive experience in the trademark and trade dress protection and prosecution process, which involves filing trademark applications, responding to office actions issued by the U.S. Patent and Trademark Office (USPTO), and ultimately obtaining a registration from the USPTO. KJK can also assist in maintaining your trademark registrations, as well as in defending your trademarks against those infringing on your rights. With recent changes in the copyright law, registration of your product images and brand descriptions is more critical than ever and KJK can expedite your registration process to enable you to attack violators of your rights.

Brand Exploitation

Trademark owners often discover that imposters have created domain names that use their mark in a confusing manner. The registrants of these domain names are attempting to trade on the established goodwill of your mark. This hurts your brand and diverts sales away from your website. Fortunately, this practice is illegal. KJK can assist in transferring or canceling these domain names through the Uniform Domain Name Dispute Resolution Policy (UDRP).

MAP Policies

Manufacturers are increasingly implementing MAP policies to protect the company’s brand and to increase competition among the company’s authorized resellers. KJK can assist in creating and implementing a MAP policy that is easy for resellers to understand and follow, adheres to antitrust regulations, and avoids price fixing allegations.

Protecting Your Domain Name

In an online world, no address is more important than your domain name. Cybersquatting and other trafficking in domain names is a threat to your brand and KJK can help develop procedures and protections to preempt bad actors.

Brand Audits

Regular brand audits are key to maintaining the integrity of your brand, ensuring that your employees are ambassadors of your brand, and maintaining the integrity of your Acceptable Use and Brand Guidelines. KJK’s audit services are designed to ensure that your hard-earned goodwill continues.

Counterfeit Goods

We operate in a global economy, and as a result, there has been an increase in the number of counterfeit goods manufactured in other countries and shipped to the U.S. If your company is being negatively impacted by the import of counterfeit goods, KJK can assist in notifying the U.S. Customs and Border Protection agency to prevent these goods from ever entering the marketplace.